Sunday 3 October 2010

Target Audience Profile



The Target Audience for my horror film trailer, horror film poster and horror film magazine front cover, is going to be 15-30. The gender will be male and female as it is going to be a psychological and supernatural sub genre, which both gender will enjoy. It will not have a gender bias, by only aiming it at a male audience and having a masculine theme as it is not a slasher, and therefore there will be a small number deaths with a small amount of blood, graphic and gory images.
Their occupations would be, if they are a part time worker they will still be at school, college or a university student. If they are a full time worker they would be in some kind of financially stable job i.e. in an office or part of a company and would be in the ABC1 bracket. They may be in a relationship if they are in college, university or working part time. If they are working full-time they could possibly be married and if they are at school they may still be single.
Their personalities would be very much alike, as they would share the same interest for horror films. They are more likely to keep themselves fit, as they are young, and would have a broad mind of the psychological and supernatural concepts. As they enjoy horror films, the chances of them liking scenes with blood and gore are going to be quite high, but my target audience would still keep their interest for the more unknown and mysterious elements to a horror film i.e. being a psychological and supernatural horror film.

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